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.So for example, if your name was JohnJames, you could say to the kids, Now if you happen to see the rabbit, I wantyou all to shout out, Hey John James, there s the rabbit! This is quite brilliant because if you repeat something similar at appropriatetimes through the show, it is subconsciously etching your name into the mindsof both the youngsters and adults in the audience.When you also reinforcethis at the end of the show, you have effectively had some very powerfulmarketing for free, because the spectators will know, and remember yourname.As an extension of that principle, if there is a good memory aid for your name,then use that too! If you have an unusual sounding name, it s ideal tocompare it to something else as a useful memory aid.35 If you can think of something funny to associate the name with, then so muchthe better.Yes, it s been proven over and over again that when someone isgiven a powerful word association, they remember a name far easier, and forlonger than without one.Paul used this idea of repeating your own name in his first TV show, and itworked.People watching spoke specifically about Paul Daniels afterwards,rather than referring to simply that magician on TV.Use a BannerAlso on the subject of making your name unforgettable, you could have abanner made that you can hang behind you when you do a show.That way,the audience has no choice but to see your name through the whole show!They are surprisingly inexpensive, and it could be as simple as:THE KEVIN HOWARD MAGIC SHOWOr you might want to add a subtle marketing line such as:KEVIN HOWARDSpectacular & Unforgettable Magic!Giveaways are Great!We ve touched on it when we mentioned the magic set at the end of theschool show and it s a technique that is valuable for the kids show magician -have a giveaway for kids at the end of the show.Do we hear you mumblingthat you don t want to spend any money? What if we said that a giveawaythat costs you 50p ($0.70) for each child could generate more than athousand pounds ($1500) for you after each show? Now we re talking!36 So how can a giveaway generate that kind of money? Simple.Yourgiveaway has your contact details on it! The specifics of the giveaway arereally not that important, but you want something with a perceived value thatis easy for the kids to have fun with, so it could be any simple magic effectthat they can do.These are the type of magic tricks that you usually find in aboxed magic set, and that can be purchased inexpensively in bulk from manymagic suppliers.For example, a 2 Card Monte trick can be purchased in bulk for around 20p($0.50) each from www.the-magic-store.com or from your favourite dealer.Other inexpensive giveaways are magic wands (with your contact detailsprinted on a label, and then stuck around the centre of the wand), and otherinexpensive packet tricks that contain just a few special cards.It s really the same principle as promoting the magic set atthe end of a school show.When the kids leave theauditorium, many of them will pick up a leaflet with all yourdetails on it because they are interested in the magic set.With a private kids party though, magic tricks as giveawayswork especially well, because not only is there a higherperceived value to your show, but the kids will ALL take home the magic trick,and you can be sure they will talk about it and show their parents.Wesuggest putting a little package together in one of those clear plastic re-sealable bags, to include one or two simple magic tricks, your business card,the instructions for the tricks, and perhaps a little leaflet with some furthersimple tricks that can be performed using everyday objects (these are thekinds of tricks that appear in beginners books on magic in your local library).You can also use the giveaway idea as a feature (and benefit) of your showwhen you promote it [ Pobierz całość w formacie PDF ]
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.So for example, if your name was JohnJames, you could say to the kids, Now if you happen to see the rabbit, I wantyou all to shout out, Hey John James, there s the rabbit! This is quite brilliant because if you repeat something similar at appropriatetimes through the show, it is subconsciously etching your name into the mindsof both the youngsters and adults in the audience.When you also reinforcethis at the end of the show, you have effectively had some very powerfulmarketing for free, because the spectators will know, and remember yourname.As an extension of that principle, if there is a good memory aid for your name,then use that too! If you have an unusual sounding name, it s ideal tocompare it to something else as a useful memory aid.35 If you can think of something funny to associate the name with, then so muchthe better.Yes, it s been proven over and over again that when someone isgiven a powerful word association, they remember a name far easier, and forlonger than without one.Paul used this idea of repeating your own name in his first TV show, and itworked.People watching spoke specifically about Paul Daniels afterwards,rather than referring to simply that magician on TV.Use a BannerAlso on the subject of making your name unforgettable, you could have abanner made that you can hang behind you when you do a show.That way,the audience has no choice but to see your name through the whole show!They are surprisingly inexpensive, and it could be as simple as:THE KEVIN HOWARD MAGIC SHOWOr you might want to add a subtle marketing line such as:KEVIN HOWARDSpectacular & Unforgettable Magic!Giveaways are Great!We ve touched on it when we mentioned the magic set at the end of theschool show and it s a technique that is valuable for the kids show magician -have a giveaway for kids at the end of the show.Do we hear you mumblingthat you don t want to spend any money? What if we said that a giveawaythat costs you 50p ($0.70) for each child could generate more than athousand pounds ($1500) for you after each show? Now we re talking!36 So how can a giveaway generate that kind of money? Simple.Yourgiveaway has your contact details on it! The specifics of the giveaway arereally not that important, but you want something with a perceived value thatis easy for the kids to have fun with, so it could be any simple magic effectthat they can do.These are the type of magic tricks that you usually find in aboxed magic set, and that can be purchased inexpensively in bulk from manymagic suppliers.For example, a 2 Card Monte trick can be purchased in bulk for around 20p($0.50) each from www.the-magic-store.com or from your favourite dealer.Other inexpensive giveaways are magic wands (with your contact detailsprinted on a label, and then stuck around the centre of the wand), and otherinexpensive packet tricks that contain just a few special cards.It s really the same principle as promoting the magic set atthe end of a school show.When the kids leave theauditorium, many of them will pick up a leaflet with all yourdetails on it because they are interested in the magic set.With a private kids party though, magic tricks as giveawayswork especially well, because not only is there a higherperceived value to your show, but the kids will ALL take home the magic trick,and you can be sure they will talk about it and show their parents.Wesuggest putting a little package together in one of those clear plastic re-sealable bags, to include one or two simple magic tricks, your business card,the instructions for the tricks, and perhaps a little leaflet with some furthersimple tricks that can be performed using everyday objects (these are thekinds of tricks that appear in beginners books on magic in your local library).You can also use the giveaway idea as a feature (and benefit) of your showwhen you promote it [ Pobierz całość w formacie PDF ]